Systematic approach to structure, implementation, and analysis of marketing research for decision making

Systematic approach to structure, implementation, and analysis of marketing research for decision making

5 pages and references

Using 2 of the qualitative articles that you chose in Unit 4 and 2 of the quantitative or mixed-method articles from Unit 4, do a comparative analysis on their findings. Include the following:

  • For each article, identify the strengths and weaknesses, the validity, the reliability of conclusions, and the applications of the research.
  • Identify recommendations from each article related to improvement and future research needs.
  • Discuss the impact of recommendations on the stakeholder groups involved (customers, suppliers, and the organization).
  • Identify the legal and ethical ramifications of these recommendations based on their impact.