Pfizer Or McDonalds Corporation
In this group case study project, you will join forces with three of your peers to make an investment recommendation on either of two corporations: Pfizer or McDonalds Corporation. The task for your team will be to compare the two companies based on both the supporting information and any external research that you conduct, and ultimately recommend one over the other as having stronger investment potential.
As a further twist, your team will have some competition. Other teams will be given the same opportunity to prepare their information package on the same two companies using the same case studies as a starting point. Consequently, your team should try to package your information and recommendation that is the most engaging, creative, and persuasive.
-By the end of Unit 3, students will have been assigned to a group which will meet online in the Group Case Study Project Discussion Forum (found in Unit 1) and brainstorm a strategy (ungraded, but with feedback).
In Part 2 – In Unit 4, the group will submit a Learning Team Agreement, which will spell out who is responsible for what in the packaging of the information, and a list of their research sources (ungraded, but with feedback).
Part 3 – In Unit 8, the group will submit a draft of their project report, but without their recommendations (ungraded, but with feedback).
Part 4 – In Unit 9, the group will submit their final package (project report [8 pages, APA format, and double-spaced] and presentation), including their recommendation about which company the team recommends. The final package should incorporate feedback from Parts 2-3 (Weight 20% of project total).
The report should not exceed EIGHT content pages (excluding cover page, table of contents, references, appendices, etc.). Do not exceed the page limit. Use only the following SIX titles for your report’s content:
2. Company profile, product and industry position
3. Financial performance
4. The Market: Demand, Competition, Rival and Complement products, and consumer target segments5. Strategies and initiatives for efficiency, profitability, and sustainability6. Future outlook and investment recommendation
As your team conducts research on the companies to obtain appropriate information for making a financial investment in either company, here is a list of relevant questions to improve your comparative analysis between the two companies:
How about fast food?