Luxury Brand Consumer Journey
21-30 slides Powerpoint
Choose a brand from the list below and conduct a retail safari in Paris, from online to offline and analyze how the brand was successful at creating a seamless online to offline luxury consumer journey.
The research will be based on about each student “consumer journey” and should integrate some omni channel elements as well as an evaluation of the offline store luxury shopping experience and luxury service best and worse practices.
For this, you should create your own visit scenario. You should also try to engage at the end of the store visit to see if and how the sales associate will maintain contact or not, exchange of contact details, CRM, etc.
The delivery should be in the format of a PPT that respects the following structure & sequence. 21-30 slides
11. Sales associates support of brand’s e-commerce (2 slides)
12. Last impressions: departure ceremony. (1 slide)
13. Offline to Online: did the sales associate maintain contact, asked your contact details, re-contact you, etc. (2/3 slides)