International Marketing Plan

International Marketing Plan

International Marketing Plan

International Marketing Plan

Overview

For this assignment, you will create a marketing plan for your shoes, including market segmentation, goals, marketing programs, pricing, channels, and sales.

Instructions

Write a 4–6 pages paper in which you:

Identify two forms of market segmentation for your shoes and support your choices.

Identify two target markets for each segment and explain those choices.

1. Remember: A market segment is the group or groups the firm wants to market to, while the target markets are the specific markets such as cities where the segments are located.

Give examples of four actionable goals for your business as you embark on your mission to market shoes in your chosen country (AUSTRALIA).

Also, Describe why each goal is important to the firm.

In addition, Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country.

Furthermore, Provide a rationale for your choice.

Choose the global pricing policy that will best suit your firm and selected country.

And Support your decision for choosing such a policy.

Choose the marketing channel alternative that will best suit your firm and selected country.

Describe the function of each channel member.

Describe the sales promotions that will be used to entice consumers and trade channel partners.

Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.

Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

 

  Unacceptable Needs Improvement Satisfactory Competent Exemplary
Identify two forms of market segmentation for your shoes and support your choices. Identify two target markets for each segment and explain those choices.
Points:

(0.00%)

Did not submit or incompletely identified and supported two forms of market segmentation for your shoes. Did not submit or incompletely identified two target markets for each segment and explained those choices.

Points:

13.65 (7.80%)

Insufficiently identified and supported two forms of market segmentation for your shoes. Insufficiently identified two target markets for each segment and explained those choices.

Points:

15.75 (9.00%)

Satisfactorily identified and supported two forms of market segmentation for your shoes. Satisfactorily identified two target markets for each segment and explained those choices.

Points:

17.85 (10.20%)

Competently identified and supported two forms of market segmentation for your shoes. Competently identified two target markets for each segment and explained those choices.

Points:

21 (12.00%)

Thoroughly identified and supported two forms of market segmentation for your shoes. Thoroughly identified two target markets for each segment and explained those choices.

 

 

Give examples of four actionable goals for your business and describe why each goal is important to the firm.
Points:

(0.00%)

Did not submit or incompletely gave examples of four actionable goals for your business. Did not submit or incompletely described why each goal is important to the firm.

Points:

13.65 (7.80%)

Insufficiently gave examples of four actionable goals for your business. Insufficiently described why each goal is important to the firm.

Points:

15.75 (9.00%)

Satisfactorily gave examples of four actionable goals for your business. Satisfactorily described why each goal is important to the firm.

Points:

17.85 (10.20%)

Competently gave examples of four actionable goals for your business. Competently described why each goal is important to the firm.

Points:

21 (12.00%)

Thoroughly gave examples of four actionable goals for your business. Thoroughly described why each goal is important to the firm.

Select the global product marketing program that you feel best suits the firm as a strategic alternative in your chosen country and provide a rationale for your choice.
Points:

(0.00%)

Did not submit or incompletely selected the global product marketing program that you feel best suits the firm as a strategic alternative in your chosen country and provided a rationale for your choice.

Points:

13.65 (7.80%)

Insufficiently selected the global product marketing program that you feel best suits the firm as a strategic alternative in your chosen country and provided a rationale for your choice.

Points:

15.75 (9.00%)

Satisfactorily selected the global product marketing program that you feel best suits the firm as a strategic alternative in your chosen country and provided a rationale for your choice.

Points:

17.85 (10.20%)

Competently selected the global product marketing program that you feel best suits the firm as a strategic alternative in your chosen country and provided a rationale for your choice.

Points:

21 (12.00%)

Thoroughly selected the global product marketing program that you feel best suits the firm as a strategic alternative in your chosen country and provided a rationale for your choice.

Choose the global pricing policy that will best suit the firm and selected country. Support your decision for choosing such a policy.
Points:

(0.00%)

Did not submit or incompletely chose the global pricing policy that will best suit the firm and selected country. Did not submit or incompletely supported decision for choosing such a policy.

Points:

13.65 (7.80%)

Insufficiently chose the global pricing policy that will best suit the firm and selected country. Insufficiently supported decision for choosing such a policy.

Points:

15.75 (9.00%)

Satisfactorily chose the global pricing policy that will best suit the firm and selected country. Satisfactorily supported decision for choosing such a policy.

Points:

17.85 (10.20%)

Competently chose the global pricing policy that will best suit the firm and selected country. Competently supported decision for choosing such a policy.

Points:

21 (12.00%)

Thoroughly chose the global pricing policy that will best suit the firm and selected country. Thoroughly supported decision for choosing such a policy.

Choose the marketing channel alternative that will best suit the firm and selected country and describe the function of each channel member.
Points:

(0.00%)

Did not submit or incompletely chose the marketing channel alternative that will best suit the firm and selected country. Did not submit or incompletely described the function of each channel member.

Points:

13.65 (7.80%)

Insufficiently chose the marketing channel alternative that will best suit the firm and selected country. Insufficiently described the function of each channel member.

Points:

15.75 (9.00%)

Satisfactorily chose the marketing channel alternative that will best suit the firm and selected country. Satisfactorily described the function of each channel member.

Points:

17.85 (10.20%)

Competently chose the marketing channel alternative that will best suit the firm and selected country. Competently described the function of each channel member.

Points:

21 (12.00%)

Thoroughly chose the marketing channel alternative that will best suit the firm and selected country. Thoroughly described the function of each channel member.

Describe the sales promotions that will be used to entice consumers and trade channel partners.
Points:

(0.00%)

Did not submit or incompletely described the sales promotions that will be used to entice consumers and trade channel partners.

Points:

13.65 (7.80%)

Insufficiently described the sales promotions that will be used to entice consumers and trade channel partners.

Points:

15.75 (9.00%)

Satisfactorily described the sales promotions that will be used to entice consumers and trade channel partners.

Points:

17.85 (10.20%)

Satisfactorily described the sales promotions that will be used to entice consumers and trade channel partners.

Points:

21 (12.00%)

Thoroughly described the sales promotions that will be used to entice consumers and trade channel partners.

Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country (AUSTRALIA).
Points:

(0.00%)

Did not submit or incompletely determined whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.

Points:

13.65 (7.80%)

Insufficiently determined whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.

Points:

15.75 (9.00%)

Satisfactorily determined whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.

Points:

17.85 (10.20%)

Competently determined whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.

Points:

21 (12.00%)

Thoroughly determined whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.

Use at least four quality references.
Points:

(0.00%)

No references provided.

Points:

4.55 (2.60%)

Does not meet the required number of references; all references are poor-quality choices.

Points:

5.25 (3.00%)

Does not meet the required number of references; some references are poor-quality choices.

Points:

5.95 (3.40%)

Meets the required number of references; some references are poor-quality choices.

Points:

(4.00%)

Meets the required number of references; all references are high-quality choices.

Clarity, writing mechanics, and formatting requirements.
Points:

(0.00%)

More than eight errors present.

Points:

13.65 (7.80%)

7–8 errors present.

Points:

15.75 (9.00%)

5–6 errors present.

Points:

17.85 (10.20%)

3–4 errors present.

Points:

21 (12.00%)

0–2 errors present.

morrishandfaroque

Marketing Plan

Marketing Plan