Determine and define who, inside and outside the organization, is essential in the success of your initiative.
Identify and define partnerships that can be formed between organizations to foster collaboration or healthy competition.
Strategize and define how to engage patients and their friends or family to participate in your initiative (directly or indirectly).
Identify and define community leaders who can use power and influence to further the initiative on your behalf.
Write a 250-word script for a 60-second online advertisement that promotes your sustainability initiative, advocates for sustainable health care practices, and invites the community to action.
Also, Include a separate storyboard that outlines the advertisement.