Digital & Social Media Strategies

Digital & Social Media Strategies

Digital & Social Media Strategies

Assignment Content
  1. Many digital and social media sites are widely used in marketing strategies.

    Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visuals elements.

    Complete the following in your presentation:

    • Identify a company that could benefit from better use of social media.
    • Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
    • Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.
    • Determine key performance indicators to measure the success of the online strategy.
    • Format your citations according to APA guidelines.

Digital and Social Media Strategies: Trader Joe’s

Team 5:

Theresa Alexander Carrie Britt-Brown Siobhan Mangan Ryan O’Neal Jennifer Ramirez

University of PhoenixMKT/574

Due Date: 06/22/21 12:59 AM

Dr. John “JohnnyK” Kautenberger

TEAM LEAD INTRO – Siobhan

 

 

2

RYAN

 

Identify a company that could benefit from better use of social media.

 

3

RYAN

 

Identify a company that could benefit from better use of social media.

 

4

Carrie

 

Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

5

Carrie

 

Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

6

Carrie

 

Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

7

Jennifer

 

Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.

 

8

Jennifer

 

Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.

 

9

Theresa

 

Determine key performance indicators to measure the success of the online strategy.

10

Theresa

 

Determine key performance indicators to measure the success of the online strategy.

11

Siobhan

 

Conclusion

12

References

Social Media

Social Media

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